DISCUSSING MEDIA CONSUMPTION TRENDS AT PRESENT

Discussing media consumption trends at present

Discussing media consumption trends at present

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Having a look at some of the recent changes and developments in TV and digital content.

With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, along with the rise of streaming platforms and short form video content, the way in which individuals are getting their updates is also changing. Individuals are significantly turning towards internet news sources, rather than watching TV, to find out about existing worldly affairs. Nevertheless, at the same time, due to a constant circulation of info, individuals are becoming overwhelmed by huge quantities of content. In response to this, news organisations are re-engaging viewers by making short form content that is more clear and easier to navigate. Nowadays it is common to see news channels that have sizeable followings on social media sites. This pattern can be verified by the CEO of the fund that owns Euronews, for example. Using this technique has been very important for supplying individuals with dependable and authenticated news sources, in a style they can easily follow.

Recently, with the growth of digital content, the way in which people consume media has changed considerably. For several years, conventional television was the main source of household entertainment for most people. Nevertheless, ever since the development of streaming platforms, many viewers are turning away from arranged tv, especially among younger individuals. Instead, international media content analysis shows that more people are buying memberships to streaming here services, which strongly affirms the shift in audience consumption habits. These options are popular for allowing individuals to watch the shows and films they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the popularity of streaming platforms as a popular media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing interests in the industry.

In the present digital age, smart phones have become one of the most common instruments that people are using to watch videos and access media. These days, many social media channels are providing endless feeds of brief, fast-paced videos, that are growing in popularity among smartphone users. In fact, statistics show that that globally, mobile content viewing is on the rise, showing that short form content is among the fastest growing media trends right now. These platforms permit users to see a series of personalised videos and interact quickly, making these videos much more appealing and addictive than traditional television. Short form videos are also being used more frequently for news and instructional functions, not just for home entertainment. Subsequently, this trend is evolving the way people are proactively seeking for and expecting to receive info, in a faster, shorter and more visual format.

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